23 November 2007

Passive.Cool.

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I just finished a commercial short for NZX's passive sharedealing product smartshares. They had contacted me a while ago with a script for a short viral film to be posted to their new blog-based website and to YouTube. They were looking for something that was provocative, but work-safe at the same time, and would promote the idea that passive equals cool.

We filmed the script with a small crew and one actor, and Ben Parsons provided the cheesy music. We did a neat trick where we shot two dolly shots into the same room, one going left to right and one right to left. In Final Cut Pro I flopped the second shot and with a cross fade it looks like one continuous shot from one room to another.

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