30 November 2007

Fringe Friday


While not totally applicable to us, we attended a Fringe Friday meeting tonight. The Fringe festival in Wellington consists mostly of theatre, concerts, exhibitions and other performance based events, but as it turned out we learnt lost of interesting stuff about where to get money from. There were people there from the Cuba Street Carnival, Wellington Council, someone from a new fund called EAT (Emerging Artists Trust), and the usual rabble of artists.

 Since the Fringe events lend themselves to this, there was a lot of talk of finding private sponsors and branding. This made me think that it could be applied to film funding, too, if only in the shape of asking for favours and promising logos in the credits. But even a short film could include branding, if it is appropriate. this started me thinking that at least the boat scene and the bookshop, as well as other businesses in the background could be hit up for sponsorship for product placement. Why not? 

There is a lot of work to be done before any sponsors can be approached, more probably than if we just applied for straight funding: research audience and target market, consider the aims and content of the film to find sponsors who match them. Researching potential sponsors mission statements would help to connect with them and their brand. One other interesting statement made was that when writing a budget, we should always put in proper wages for all crew and cast, even if we can’t pay this in the end, since this is a more professional approach to budgeting and gives a clearer picture what this production would actually cost.

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